Marketing and Cooperatives

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Although Agriculture had been the backbone of the country’s economy since ages, it hardly happened that the farmers were in a prosperous state. The main reason behind this was that the farmers were not directly linked to the market and were quite unaware of the actual market buy and sell conditions. In such a case, the introduction of marketing and cooperatives has become mandatory so that the farmers get the due recognition and monetary returns for the agricultural output.

Marketing cooperatives have been set up at various countries for the benefit of the farmers and India too has secured a commendable rank in the race. The main objective behind this is to provide greater knowledge of the larger agribusiness and the actual market conditions to the farmers. These cooperatives enable a direct contact of the agricultural producers to the consumers besides enabling them to correct market failure arising due to low prices of the output.

Agricultural mechanization has provided a thrust to this industry owing to its effective programmes and strategies which focus on providing new and advanced equipments to the farmers. Besides this, they are also furnished with HR custom and support services backed up by an effective research and development programme. Farm machinery testing institutes located at Hissar, Assam, etc. provide valuable service to the agricultural producers. Outsourcing of training has also helped the farmers a great deal. Along with the help of the Agro Industries Corporations at the state level, various extension activities also help the producers in multiple ways. Agricultural education and engineering have worked marvels in this sector. Modernization in pest management and technology missions regarding various crops has shown a developing stage to this sector.